Content Top (Above sidebar) Image Image Title Brand Identity Resources Main Content (next to sidebar) Content As you develop materials for the School of Dentistry and the Dental Center, it is important to follow certain brand guidelines to maintain a consistent identity for the organization and ensure it is recognizable to the public. The brand includes logos for the School of Dentistry and UCSF Dental Center, a PowerPoint template, standard colors, fonts, photo styles and more. Please note: The main brand portal is http://identity.ucsf.edu. Find a variety of assets customized for School of Dentistry use. There is one unified color palette for use by the UCSF campus and hospitals: http://identity.ucsf.edu/color. Standard fonts are Garamond (serif) and Arial (sans serif). Professional designers who purchase their own fonts should use Granjon and Helvetica Neue. For more about fonts, see http://identity.ucsf.edu/typography. Download standard email signatures. Please embed these signatures in your desktop version of Outlook, as well as Outlook 365. Order business cards and letterhead here. If you need other items or have questions about the brand identity, please contact Terri Hunter-Davis, Manager, Communications and Content Development, at terri.hunter-davis@ucsf.edu. Image Conform to Style UCSF's editorial style guide is an essential resource for writing jobs both big and small Download The Guide Show Side Navigation Off
